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Selling is Hard. Buying is Harder

Selling is Hard. Buying is Harder

A perspective shift for legal tech vendors

Gaby Isturiz
Gaby Isturiz
Unlocking the U.S. Legal Market

Unlocking the U.S. Legal Market

๐Ÿ“Œ A Comprehensive Overview of the Legal Market Landscape

Gaby Isturiz
Gaby Isturiz
Confronting the 800-Pound Gorilla

Confronting the 800-Pound Gorilla

โœจ Strategies for Startups to Outmaneuver Incumbents โœจ

Gaby Isturiz
Gaby Isturiz
What Firms Are Thinking When Buying Legal Tech

What Firms Are Thinking When Buying Legal Tech

โœ… Your checklist of what law firms really consider when evaluating new tech

Gaby Isturiz
Gaby Isturiz
Navigating the Complexities of Selling Legal Tech

Navigating the Complexities of Selling Legal Tech

Part I: What you need to know about selling to law firms

Gaby Isturiz
Ryan Steadman
Gaby Isturiz, +1
From the Horse's Mouth: What Legal Tech Buyers Really Want in a Demo

From the Horse's Mouth: What Legal Tech Buyers Really Want in a Demo

Legal tech decision-makers have spoken, and their insights are gold!

Gaby Isturiz
Gaby Isturiz
The Magic and Mystery of Legal Tech Marketing

The Magic and Mystery of Legal Tech Marketing

๐Ÿช„ So, you're going to market in legal tech selling to law firms...

Gaby Isturiz
Meg Skiff
Gaby Isturiz, +1
Join serial entrepreneur and investor Gaby Isturiz and legal tech experts to learn what it takes to build or invest in a successful legal tech startup, using stage-appropriate frameworks, metrics, systems, and tools.

BUILD LEGAL TECH

Join serial entrepreneur and investor Gaby Isturiz and legal tech experts to learn what it takes to build or invest in a successful legal tech startup, using stage-appropriate frameworks, metrics, systems, and tools.

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